A competitive analysis is a great way to get to know your product or service inside and out and learn how to become the superior product compared to the competition that already exists.
There are many reasons it is important to carry out a competitive analysis. It is beneficial for UX designers to acquaint themselves with research methods to better inform their design decisions.
- To understand where your product or service stands in the market
- To help you solve usability problems
- To know the strengths and weaknesses of your competition
- To have reliable evidence when making product changes
- To focus on opportunities in the market
Carrying out a focused and thoughtful UX competitive analysis can help you get valuable insights that can help in multiple ways: generating more profit for the business, changing significant design elements of your product or service, or persuading key team members to innovate or move in a new direction.
